Welcome CCPA Members!

Engage. Connect. Understand.

One of the 104 Describe cards. How do you know when YOU are happy?

What if there were a counselling tool you could use with all of your clients? What if it made it easier for your clients to Describe what they are thinking, how they are feeling, and how they interact with the world and people around them? What if it allowed you both to get to more challenging topics more quickly?

What if that tool:

  • Had over 300 meaningful prompts?
  • Had over two dozen activities, interventions, and games?
  • Could be used with ages 8 to 108?
  • Could be used with individuals, couples, families, and groups?
  • Was incredibly portable and affordable?

That tool exists and it’s called Describe! And, for a limited time, it’s being made available in Canada!

We paint the picture of our world through adjectives, and it is through adjectives that we better understand our experiences and each other.

– From the Describe instruction manual

Describe is a deck of cards that provides all of these things. Each card has an adjective, as well as three questions related to that adjective. The instructions include over a dozen activities and games that prompt individuals, couples, families, and groups to explore and discuss how they describe people, places, and things in their lives.

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Describe was created by Rob Reinhardt, a Licensed Professional Counselor in private practice. He developed Describe over the course of eight years because he wanted a fun, interesting way to explore the important perspectives of his clients of all ages. Using the many activities possible with Describe cards, he has been able to quickly understand where people are coming from, what’s important to them, and what things they might like to address or change in their lives. Describe has been an incredibly useful tool in working with individuals, couples, families, and groups!


When I think about Describe and…how powerful it is with clients, it’s one of those absolute necessities in my opinion.

-Michael Dunaway, Licensed Professional Counselor Associate

After years of refining, narrowing down just the right adjectives and questions, Rob was ready to offer this wonderful tool to everyone! With the help of some wonderful backers, the initial printing of Describe was successfully funded through a Kickstarter campaign. While Describe was originally conceived of as a counseling tool, it has since been used by Teachers, Coaches, Team Leaders, Authors, as well as individuals and families.


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We are regularly developing new activities for Describe as well as working on additional cards. Subscribe to our newsletter in order to stay up to date. And don’t forget to follow us on social media!

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